Product Marketing Manager

Barcelona, Spain

Tangelo Games is a leading developer and publisher of social games with a strongly engaged global community of more than 1.5 million monthly players that enjoy playing our wide portfolio of more than 90 top-ranked titles. 

But life at Tangelo is more than games! Since it was born in 2011, Tangelo has grown to be a solid company but has kept the agility, soul, and passion of a start-up while boosting a strong corporate culture based on community, commitment, challenge, and pragmatism. Always playing as A-team. 

 

We’re looking for a leader who will be responsible for the definition and execution of a product-centered strategy, to grow our player base and increase their engagement in our games year-over-year. Coordinating the work of all other marketing disciplines, you will be a champion for player experience across our organization to maximize our games’ marketability and our users’ engagement.

You will work cross-functionally with a large variety of teams to amplify all growth initiatives.

Your mission

  • Be the owner of the brands, ensuring all aspects of the games development, communications and operations are aligned with the brand promise of each game in your portfolio
  • Own the store presence and develop strategies to maximize our product’s marketability and virality
  • Build go-to-market plans and yearly marketing plans adapted to the game genres, targeted audiences and lifecycle stages
  • Contribute to the development of marketing creative strategies to deliver world-class creatives that drive user acquisition activity
  • Foster a culture of experimentation by always being a step ahead of the market 
  • Partner with cross-functional leaders to influence how we operate our live games, identify new features and content, maximize app stores visibility and develop growth-oriented campaigns and content that our players will love 

Your profile

  • Experience +3 years  marketing experience, with preference for mobile apps – ideally, games
  • Demonstrated ability to effectively manage and execute growth and engagement initiatives 
  • Deeply connected in the games marketing scene
  • Wide understanding of marketing and community strategies and channels outside of tracked marketing
  • Knowledge of growth marketing: paid, organic, and ASO
  • Ability to take a holistic approach to product strategy through consumer insights, user acquisition strategy, user life-cycle management, and brand positioning
  • Proven ability to partner with cross-functional leadership in Product, Finance, Creative and Business Intelligence/ Data Engineering 
  • Balance of data-driven analytical skills and creative vision
  • Excellent leadership, communication, interpersonal and presentation skills 
  • Growth mindset: never satisfied with status-quo, always strive to improve and learn, encourage teams and colleagues to do the same

Benefits

 

  • Competitive and flexible compensation, perks and benefits. 
  • An annual budget of 600€/employee for training purposes
  • Health Insurance Plan.
  • Remote work flexibility.
  • Flexible compensation plan. Up to 30% of your salary can be used for extra ticket restaurant, transportation or ticket guarderia
  • Access to the latest tools and technology as well as a chance to work with a world-class development team.
  • Multicultural, friendly and talented team. Learn with the best!