Tangelo Games is a leading developer and publisher of social games with a strongly engaged global community of more than 1.5 million monthly players that enjoy playing our wide portfolio of more than 90 top-ranked titles.
But life at Tangelo Games is more than games! It’s about being passionate and always willing to build meaningful relationships. And that’s where you come in. Reporting to our Head of Acquisition, as our next User Acquisition Specialist you will be part of our Marketing Team, helping Tangelo Games products grow to its full potential.
- Develop and implement the ASO (App Store Optimization) strategy of our games by performing keyword and conversion rate optimization in both the Play Store and the App Store.
- Create and implement new strategies in order to acquire relevant traffic.
- Help develop, implement and manage paid search campaigns, both Search and Display campaigns.
- Execute tests (AB testing), collect and analyze data, identify trends and insights in order to achieve maximum ROI.
- Help managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Monitor campaign results, analyze and optimize key metrics such as CPI/CPL, CAC, LTV, CTR and CR.
- Perform ongoing keyword discovery, expansion and optimization.
- Research and analyze competitor advertising.
- Experience in developing and implementing ASO strategies.
- Experience in online marketing and optimization of search, display and social media advertising campaigns in different platforms (Adwords, Facebook, Bing and other Ad networks).
- Proven success managing digital media budgets and hitting goals for spending, revenue and other KPIs.
- An analytic mindset, data driven and proficient with data analysis tools (from spreadsheets to more sophisticated ones).
- An ability and likeability to work with others, within and without the team.
- Good level of English.
- Passionate about gaming.
- Excellent interpersonal and communication skills.
What do we offer?
- Flexible working hours
- Remote work possibility
- Multicultural, friendly and talented team
- Employee Training Program
- In-house training and team building events
- Fully equipped HQ with beer tap, ping pong, boxing set and much more
- Competitive salary range
- Permanent contract
- Employee Referral Program Bonus
- Free coffee, healthy snacks and fresh fruit