User Acquisition Specialist

Barcelona, Spain

Tangelo Games is a leading developer and publisher of social games with a strongly engaged global community of more than 1.5 million monthly players that enjoy playing our wide portfolio of more than 90 top-ranked titles.

But life at Tangelo is more than games! Since it was born in 2011, Tangelo has grown to be a solid company but has kept the agility, soul and passion of a start-up while boosting a strong corporate culture based on community, commitment, challenge and pragmatism. Always playing as A-team.

And that’s where you come in. As our next User Acquisition Specialist you will be part of our Marketing Team, helping Tangelo Games products grow to its full potential.

Your mission

  • Develop and implement the ASO (App Store Optimization) strategy of our games by performing keyword and conversion rate optimization in both the Play Store and the App Store.
  • Create and implement new strategies in order to acquire relevant traffic.
  • Help develop, implement and manage paid search campaigns, both Search and Display campaigns.
  • Execute tests (AB testing), collect and analyze data, identify trends and insights in order to achieve maximum ROI.
  • Help managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Monitor campaign results, analyze and optimize key metrics such as CPI/CPL, CAC, LTV, CTR and CR.
  • Perform ongoing keyword discovery, expansion and optimization.
  • Research and analyze competitor advertising.

Your profile

  • Experience in developing and implementing ASO strategies.
  • Experience in online marketing and optimization of search, display and social media advertising campaigns in different platforms (Adwords, Facebook, Bing and other Ad networks).
  • Proven success managing digital media budgets and hitting goals for spending, revenue and other KPIs.
  • An analytic mindset, data driven and proficient with data analysis tools (from spreadsheets to more sophisticated ones).
  • An ability and likeability to work with others, within and without the team.
  • Good level of English.
  • Passionate about gaming.
  • Excellent interpersonal and communication skills.

What do we offer?

  • Flexible working hours
  • Remote work possibility
  • Multicultural, friendly and talented team. Learn with the best!
  • Employee Training Program. Keep learning!
  • In-house training and team building events
  • Fully equipped HQ with beer tap, ping pong, boxing set and much more!
  • E-Scooter and Bike parking
  • Shower Facilities
  • Competitive salary range
  • Permanent contract
  • Employee Referral Program Bonus
  • Fully equipped kitchen with free coffee, snacks and fresh fruits